A Description of the Sumerian Society Essay Example for Free

A Description of the Sumerian Society Essay ?Sumerian society migrated into the Middle East and settled in the Mesopotamian area around 4000 B. C. E. , resulting in the settlement of that civilization. Sumerians contributed the city-states concept, created an essential writing system, strengthened their connection to their religion, and also recorded the world’s oldest story. The addition to Sumer’s city-states idea had a booming affect in their political structure. They were more organized than most political systems in other civilizations. With this, the Sumerian society was able to regulate religion and enforce laws in a better manner. Their concept later became a tradition of regional rule, basically creating an early bureaucracy for other societies to adopt and learn from. After several centuries of Sumer’s settlement, writing, the most significant invention in millennia’s, was introduced into Sumerian society. Although it was very sudden, the addition to such a revolutionary idea made their culture even more prosperous. Things led to another, and soon enough, the Sumerian society had an entire alphabet that was referred to as cuneiform, in the palm of their hands. They began to record their history and culture, later resulting in the world’s oldest story, the Epic of Gilgamesh and much more from their culture. Sumer’s introduction to cuneiform bloomed into an economical boost throughout their entire society. Their invention helped to promote trade and manufacturing. They were able to communicate much more flawlessly, leading to trades as far as India. Not only did it support the trading system, but it did wonders in recording much of Sumerian history. Sumer’s settlement meant many prosperous things. Their ideas and inventions of cuneiform, city-states, ziggurats, job specialization, etc. , led to great achievements that other civilizations adopted and duplicated.

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The development of the heart is a complicated process that implicates cell specification and differentiation, including tissue formation, shaping and alteration, to create a functional organ. The zebrafish has become a potential model system to disentangle the fundamental genetic, molecular, and cellular mechanisms of cardiac development and function. The liver is one of the essential organ in mammals. It performs many functions such as help the body digest food, store energy, and remove poisons. The liver also completes many regulatory functions that are critical to fetal development and to life in general. However, failure to perform theses function can result in many mammal liver diseases. Hepatomegaly is a symptom that associate with several liver disorders. Surveys had shown that a large number of the death in the US is caused by chronic liver disease. Liver cancer is another type of liver diseases that is one of the main cause of cancer-related death worldwide. For the past decades, zebrafish has been used as an experimental model to study human liver diseases because of the ability of zebrafish to study vertebrate development. There are many advantages on using zebrafish to study human diseases and using the embryos to grow models of liver diseases. First, there are a lot of benefits such as genetic and embryological-based of zebrafish and the embryonic hematopoiesis does not locate in the liver as it is in mammals. Therefore mutants that has liver size or structure will not have the perplexing phenotype of hematopoietic dysfunction. Second, it takes the zebrafish embryo approximately 3-4 days of development and survives on yolk. After the developmental period, the digestive system of the embryonic fish is fully functional... ...ape formation, movement of cardiac progenitor cells, heart tube, and heart function. A novel development of more specific assays, advance genetic screen efforts will provide new knowledge on cardiac development in the following years. Additionally, because of the zebrafish distinct features and its similarities to vertebrae, the zebrafish might become many researchers preferred model organism to study many mammal organs. Recently, the zebrafish has been used to study mechanisms that cause human cardiac and liver diseases and to model human hereditary and developed cardiac diseases. Due to the increase in sequencing efforts, the developing interest to study human liver and cardiac diseases. Also, the increase of resource and the more availability of the zebrafish model used in clinical and basic researchers involved in studying the liver, as well as cardiac diseases

Red Bull Marketing Analysis

Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs an annual turnover of more than 3 billion Euros. As we will see in this report, polemics, nonconformist, genius marketing are, among others, the ingredients that made Red Bull the star product of Energy Drink Segment in the world. For more than 20 years, Red Bull has managed to establish itself brilliantly in the world, which, despite the widespread economic gloom, has always taken a growing interest for this new drink. In this report, we will analyse Red Bull and the environment in which the company evolves, its target and positioning trough marketing tools. It will enable us to understand how Red Bull managed to reach its leader position and to think about some recommendations to further improve its strategy. Why did we choose Red Bull? Most of the people have one day see or heard about the brand Red Bull. Red Bull is an energy drink that comes from the adaptation of the Thai energy drink â€Å"Krating Daeng†, which means â€Å"Red Bull†. There are several reasons that explain why we choose Red Bull Company. The first reason of our choice results in a cultural factor. In fact Red Bull is a product that is targeting young customers. It means that, students are the most concerned by Red Bull so this is a product that can affect any of us. Besides it is a â€Å"trendy product† in others words a fashionable product: nowadays everyone has already tasted a Red Bull. The second reason that pushes us to choose Red Bull Company was because of their Marketing communication, which is revolutionary. Some observers say that Red Bull uses an â€Å"anti-brand† strategy. In fact, the company avoided usual methods of marketing, relying more on what is called ‘buzz marketing' or word-of-mouth: â€Å"viral marketing†. A brand image was created and cultivated which associated the drink with youth culture and extreme and adventure-related sports, such as motor sports, mountain biking, snowboarding†¦ In addition, we also choose Red Bull because without Red Bull there would not even be a market for the other products currently crowding the shelves. Thus, sales of the drink grew quickly from the beginning and Red Bull dominates the world’s energy-drink market with a 40% market share. Finally, what influences our choice too, was because Red Bull even being the leader has to face on how to build on its incredible sales growth and about all, and has to face the health issues concerning the effects of drinking Red Bull. Executive Summary A thorough analysis of Red Bull concludes that the company was set up the Energy Drink Market thanks to its own product, Red Bull energy drink. In fact, without Red Bull there would not even be a market for the other products currently massing the shelves. Now Red Bull is energizing people around the globe, touching down in over a hundred countries worldwide. The Red Bull consumers can be divided into two segments: Students (and Clubbers) and workers. Each of them uses the Red Bull energy drinks to meet their personal needs. At the same time they can obtain physical edges, mental edges or just consumption for pleasure. The ambitions of Red Bull are: maintaining the top-brand status in the energy drink market and clearly distinguish themselves from their competitors, who are marketing almost the same product but with extremely low prices. Red Bull uses every ways of marketing to reach their target groups. Their marketing is mainly based on the â€Å"3 pillars of Red Bull: Sampling, Advertising and sponsoring†. In this way Red Bull is not just promoting their energy drink but is also selling a lifestyle, seemingly people are willing to be a part of this Red Bull extreme sports lifestyle. Due to these extensive marketing efforts Red Bull obtained, and still is maintaining, the largest market share (70%) in the energy drinks market. As initiator of the energy drinks market, Red Bull holds a truly unique product. However the competition is high. Their main objectives are: maintain the lead and expand the market to Asia and Western Europe. To achieve these objectives they can create new products â€Å"Black Red Bull† and focus on new target group such as the younger’s (13-15) and the older (35-50). Company Presentation Dietrich Mateschitz founded the company Red Bull GmbH in 1984. GmbH is the German equivalent of a limited liability company; it stands for ‘Gesellshaft mit beschrankter Haftung'. The company's origins, though, lie in the owner's time spent in Asia. He came across products known as ‘tonic drinks' and saw the chance to market functional drinks outside Asia. One of these tonics, which came from Thailand and was used by workers to stay awake during their shifts, was called Krating Daeng or ‘Red Bull'. Mateschitz approached the manufacturers of the drink and bought the foreign licensing rights in exchange for a 51% stake in his company. When Mateschitz launched the drink in his native Austria, he decided to target young professionals, rather than factory workers, as this younger segment of the population was more affluent and more appreciative of a trendy marketing campaign. The Austrian market has been the first to commercialize the blue and red can with its famous slogan â€Å"It gives you wings†. Today, Red bull company has a turnover of 3 billion euro a year which increased of 7,9% in 2008. The drink is present in 160 countries in the world and it’s the third soda drunk in Europe just behind Pepsi and Coca. Red Bull operates within the energy drinks sector of the soft drinks market. This product is an example of a ‘functional' drink. Functional foods respond to consumer interest in well being and performance. The major multinational soft drinks companies are investing in the area of functional drinks, developing their own brands and buying up existing ones. This is seen as being important, given that their traditional soft drinks markets are at the maturity stage in many countries. For these multinationals, new functional drinks offer opportunities for renewed business growth. Nevertheless, the product was forbidden in some European countries because of the taurine effects and a high rate of caffeine with the European precaution law. But for a few years, mentality evolves and countries are more open-minded and could commercialise this product. In 2010, Red bull is present in 25 European countries but not yet in Denmark for health safety as the Canada. This drink is supposed to give energy to the costumer thanks to a mixture of different ingredients (caffeine, guarana, taurine). The main target is the teenagers and young adults (16-35 years old). We can observe that, it would be pertinent to target teenagers in order to appeal more consumers of energy drink. This drink is sold four times more expensive than others drinks; today it’s  £ 1,60. We can find this product in shops but also in nightclubs. Red Bull has an aggressive international marketing campaign. The numerous sponsored activities range from extreme sports like windsurfing, snowboarding, skateboarding, kayaking, wake boarding, cliff diving, surfing, skating, freestyle motocross, rally, Formula 1 racing (World Champion 2010), and break dancing to art shows, music, and video games. In keeping with their target market of young males, Red Bull has also enlisted help from celebrities, such as Eminem that would appeal to this group (sponsoring the Red Bull â€Å"Em See Battle Rap championships†). It also hosts events like the Red Bull Flugtag and other such contests. Red Bull also sponsors soccer teams, with clubs in Austria, Germany, The United States and Brazil featuring the Red Bull trademark in their names. By associating the drink's image with these activities, the company seeks to promote a â€Å"cool† public image and raise brand power. In addition, the slender container is used to suggest a â€Å"sexier† image than some other cola counterparts. The Red Bull brand is associated with a designer image, energy-giving properties and glamorous lifestyles. These brand qualities have been developed through company sponsorship of sporting activities such as: motorsports, winter sports, base jumping, mountain biking; and cultural events such as the Red Bull Music Academy.

Historical Racial Issues of Broadcast Television - 699 Words

Broadcast television has had to engage with and adapt to issues of race over the years. Especially around the time of the Civil Rights Movement, broadcast networks began to face public backlash over the representation of African Americans on television or the lack thereof. In the early 1960s, the NBC affiliate station WLBT in Jackson Mississippi refused to show The Nat King Cole Show or civil rights coverage (Hilmes, 269). Many people were upset by this because it was yet another way for the South to discount the citizenship of African Americans. The FCC ruled that the station had to have a balanced presentation of racial issues under the Fairness Doctrine. Eventually WLBT’s license was not renewed because of poor public service to a racial group. As time went on, there was less outright refusal to broadcast African American programming, but their role in the American family was still a tentative one. All in the Family, which ran from 1971 to 1979 on CBS, dealt with sensitive topics in the nation such as race. The main character Archie was a conservative with many prejudices against liberals and African Americans. The show aimed to shine a light on these issues by pointing out how absurd it was to hold to such views (Hilmes, 276). However, some critics claim that while liberals may have had a laugh at Archies sentiments, there were those who agreed with his radical views and were glad to see them being voiced on television. While this show took the right steps to combatShow MoreRelatedRhetorical Situation Analysis of Martin Luther Kings Dream Speech744 Words   |  3 PagesAugust 28, 1963 on the steps of the Lincoln Memorial in Washington D.C., Martin Luther King, Jr. delivered a 17-minute public speech to over 200,000 supporters of the Civil Rights Movement. 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